Design in motion Gala Event Concept
Light & Water . Aquatic stage
Design in motion is a pitch concept developed for the Gala Event for the international congress of Seat in Barcelona.
It marks an important change in the brand positionnement inside the market and the Volkswagen group.

Water and light, structured in layers create a dynamic scenography, placing the audience in the center of a composition surimposing the new Altea car and Barcelona as background.

Working with the design department of Seat was an esssential key to integrate the new communication campaign. This project won the pitch for the organisation of the convention during 15 days with 5000 Seat representative coming from around the world.

Concept line
The concept unites the new SEAT branding and Barcelona, and Light & Water.

Containers, waterfalls and Barcelona skyline are the site for the dinner and awards.

Waterwall, a show where energy pass through layers of water, and a final blow effect.