First conceptual line for Mediapolis, the city of communication.
Mediapolis is a project for a media complex in the north of Italy. It is equally divided into 3 parts: the media plaza, centre of the complex, giving access to the retail centre and the thematic park.
The project first present a global strategy for the coherence of the overall design. The second part sets up the bases for an information system specific to Mediapolis. The third part presents a first design for the Media plaza, uniting different live TV stages, and TV related attractions. The design mixes water and info planes layered in a controlled natural light.
The last five parts propose a thematisation for each sub areas based on communication concept. The entrance access plays with time and space with huge lenticular panorama, and the access to the thematic park is a changing composition of natural and technological elements. The 3 galleries of the retail centre have their own thematisation, related to audiovisual perceptions, natural flows and information flows.